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SUMMARY:High-Performance Heat Pump – Sales and Marketing (Webinar)
DESCRIPTION:Course Description: (Online / 2:00pm – 4:00pm Pacific Time) \nThis course walks through the complete sales process used by leading high-performance HVAC contractors – from the first website visit through referral generation. Topics include identifying your ideal customer\, differentiating from the competition\, websites that pre-qualify leads\, intake calls and comfort surveys\, setting expectations before the home visit\, the home visit itself (including load calculation and airflow measurement)\, and delivering high-impact proposals and quotes. Emphasis is placed on reducing customer acquisition costs and winning on trust rather than price\, using field-proven techniques from top heat pump contractors. Attendees receive a free toolkit\, including a website self-audit checklist\, intake call script\, comfort survey template\, and pre-visit video script. \nInstructor: Ed Smith – Co-founder and Co-CEO\, Amply Energy (maker of ACCA-approved heat pump design software) – and Co-host\, The Heat Pump Podcast \nLearning Outcomes/Objectives: \n\nMap the complete sales funnel\, from website visit to referral\nDefine a strategy to stand out from the competition\nBuild marketing that attracts ideal customers while filtering out poor fits\nImplement a pre-visit qualification process: conversational intake calls\, comfort surveys\, and expectation-setting videos\nUse measurement to build trust (including load calculation and airflow assessment)\nStructure and deliver high-impact\, single-recommendation proposals\n\n  \nTarget Audience: \n\nHVAC Contractors (Owner Operators)\nComfort Advisors / Sales Personnel\nHome Performance and Electrification Contractors\nHVAC/R Technicians moving into sales roles\nHVAC/R Instructors\nUtility Program Managers / Energy Personnel\n\nLearning Units: NATE CEUs apply (2 hr. credit) \nLearning Level: \nBasic Class: Content is introductory in nature and requires no prerequisite knowledge or experience to grasp the concepts or participate in exercises. Basic educational activities and materials are meant to establish a foundation of knowledge and competence that will be expanded upon in practice or in higher level seminars and workshops. \nSpecial Instructions: \nThis is a Webinar class held via Microsoft Teams; internet access is required and use of the Teams app is encouraged. Customers will receive a link to the Webinar prior to the event. \nFor more information on Amply Energy\, contact a representative below: \nEd Smith – esmith@amply.energy \nVisit Amply Energy at www.amply.energy
URL:https://efficiencyfirstca.org/event/high-performance-heat-pump-sales-and-marketing-webinar/
CATEGORIES:Southern California Edison
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