BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Efficiency First California - ECPv6.8.2.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Efficiency First California
X-ORIGINAL-URL:https://efficiencyfirstca.org
X-WR-CALDESC:Events for Efficiency First California
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20240310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20241103T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241210T120000
DTEND;TZID=America/Los_Angeles:20241210T130000
DTSTAMP:20260404T080126
CREATED:20241105T084007Z
LAST-MODIFIED:20241105T084007Z
UID:65055-1733832000-1733835600@efficiencyfirstca.org
SUMMARY:Niche Marketing Opportunities—Electrification\, Healthy Home & IAQ\, Wildfires & Power Outages
DESCRIPTION:Marketing for energy efficiency and home performance contractors often revolves around two overarching themes: indoor comfort and energy bill/incentive savings. But there are ways for companies to differentiate themselves from competitors and reach a growing number of homeowners driven by other motivations. \nIn this LEARN webinar\, we’ll talk about how to move your marketing and sales efforts beyond the basics to reach more niche audiences. Topics include: Electrification—multi-stage upgrades\, electrification-focused incentives\, positioning yourself as a “whole home” contractor\, environmental or green-focused messaging Healthy Home and Indoor Air Quality—testing\, ventilation and HRVs/ERVs\, how homeowners think about their health and their homes Wildfires & Power Outages—campaign timing\, generators and battery storage services\, solar panels. \nIn this San Diego Learn webinar\, we’ll discuss this homeowner mindset\, and how you can craft messaging that resonates with prospective customers\, ands sets you apart from other contractors. \nTopics include:\n– How much do homeowners know about your services and broader concepts around electrification and energy efficiency? How do they feel about them?\n– How to separate your audience into distinct marketing personas (and then develop marketing strategies to target each one)\n– Common misconceptions and objections (and how to overcome them)
URL:https://efficiencyfirstca.org/event/niche-marketing-opportunities-electrification-healthy-home-iaq-wildfires-power-outages/
LOCATION:Online
CATEGORIES:San Diego LEARN
END:VEVENT
END:VCALENDAR