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SUMMARY:Stand Out in a Crowded Market
DESCRIPTION:Contractors doing truly quality work are hard to come by—but unfortunately\, the reality is that many companies who do offer exceptional work and customer service struggle to convey through their marketing what makes them different. \nDifferentiating yourself from competitors (who come in all shapes and sizes these days\, from fellow contractors to tech start-ups and lead sellers like Angi) is one of the most effective ways for home performance companies to thrive in today’s landscape\, generating more quality leads and booking more jobs. \nDuring this Goldstar webinar\, host Peter Troast—CEO and founder of the marketing and website services company Energy Circle—will take a deep dive into the world of differentiation and how to create and run marketing and sales campaigns that put the spotlight on what sets you apart. \nLearning Objectives \n\nLearn about the expanding field of competition\, identifying who they are and what their relation to you may be.\nReview the numerous categories of differentiation tactics\, from what your brand says about you as a company\, to how you promote your use of cutting edge building science tools\, and much more.\nSee examples of real-life marketing that target these different differentiation methods\n\nPeter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country’s foremost authorities on marketing for home performance\, HVAC\, and other efficiency-related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development\, search engine optimization\, lead generation\, and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC\, RESNET\, ACCA\, BPI\, and EGIA conferences and events. For 2015\, he received the Tony Woods Award for excellence in advancing the home performance industry.
URL:https://efficiencyfirstca.org/event/stand-out-in-a-crowded-market/
LOCATION:Online
CATEGORIES:Building Performance Institute
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