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X-WR-CALDESC:Events for Efficiency First California
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DTSTART;TZID=America/Los_Angeles:20240813T150000
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SUMMARY:What to Know Before Adding Heat Pump Installation to Your Service Mix
DESCRIPTION:More and more envelope-focused home contractors are expanding their offerings beyond insulation and into mechanical services—primarily heat pump installation. \nIs this the right pathway for your business and your market? And if so\, how can you make the transition a success?\nThis Goldstar Webinar is hosted by Peter Troast\, founder and CEO of Energy Circle\, a marketing company exclusively for high performance contractors and the organizations that support them. \nDuring this presentation\, he’ll review the many logistical\, investment\, staffing\, and training considerations a business owner should be making before taking the leap to heat pumps. We’ll also review best marketing practices for how to announce and promote your new services for maximum impact\, from your website to email and advertising campaigns and more. \nLearning objectives: \n\nLearn more about the market conditions and reasons why envelope contractors are adding heat pump services\nExplore different strategies for how you can expand your service mix\, from subcontracting to hiring an in-house team\nReview a detailed timeline that illustrates the journey from envelope-only to envelope + heat pump services\, from early research and market evaluation to actual services rollout\nDiscover marketing tactics and advice to target existing customers and attract new ones
URL:https://efficiencyfirstca.org/event/what-to-know-before-adding-heat-pump-installation-to-your-service-mix/
LOCATION:Online
CATEGORIES:Building Performance Institute
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