BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Efficiency First California - ECPv6.8.2.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://efficiencyfirstca.org
X-WR-CALDESC:Events for Efficiency First California
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20240310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20241103T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241015T090000
DTEND;TZID=America/Los_Angeles:20241015T110000
DTSTAMP:20260521T084821
CREATED:20240921T032041Z
LAST-MODIFIED:20240921T032041Z
UID:64601-1728982800-1728990000@efficiencyfirstca.org
SUMMARY:Residential Heat Pump Water Heaters: Technology\, Sales and Installation Challenges - Part 1 (Webinar)
DESCRIPTION:Course Description: \nThis course establishes a clear value proposition for residential heat pump water heater scenarios\, while addressing key barriers to their adoption. It also provides targeted sales training to identify customers and opportunities for client-facing staff and stakeholders while delving into key installation considerations including space limitations\, noise\, condensate management\, sizing\, operational modes\, and error codes.Instructor Information: Tim Abshire \nTim Abshire is a Senior Account Manager and Certified Trainer for D+R International. Most recently he managed the Wholesale Distribution channel and was responsible for implementing Northwest Energy Efficiency Alliance’s (NEEA) Hot Water Solutions Program through the wholesale and installer supply chain. Hot Water Solutions is a market transformation effort designed to promote the replacement of standard efficiency electric water heaters to heat pump water heaters. Mr. Abshire provides education\, training\, and resources to both plumbing and HVAC regional distributors along with their installer trade networks. Mr. Abshire’s background\, including utility management and wholesale distribution\, provides him with extensive knowledge and understanding of distribution operational needs and requirements. Mr. Abshire is a State Certified Heat Pump Water Heater Continuing Education Instructor in Oregon and Washington and has conducted over 250 training courses to distributor branch and installer personnel. \nAgenda: \n\nHPWH Technology Overview\nWhat is Driving the Market for HPWH’s\nPlanned Replacement Opportunities\nHPWH Marketing & Consumer Awareness\nExplain HPWH Benefits\, Overcome Objection\nHPWH Space and Location Considerations\nManaging Condensate\nHeat Pump Water Heater Sizing\nSwitching from Gas to a HPWH\n\nLearning Outcomes: \n\nExplore the technology of heat pump water heaters\nExamine the value proposition for heat pump water heaters as replacements in a variety of residential scenarios\nWalk through targeted sales training to assist in the process of identifying and qualifying customers\nUnderstand the key challenges to installation of heat pump water heaters\n\nTarget Audience: \n\nHVAC Installers\nSales Professionals\nHomeowners\nDesigners\nPlumbers\nEnergy Consultants\nBuilding Contractors\n\nLearning Units: \n\nN/A\n\nLearning Level:\nIntermediate Class: Content is appropriate for individuals who possess a fundamental understanding of the topic and have familiarity with basic terminology and methodology of the subject matter. Attendees should have the capacity to participate in instructor-led exercises requiring synthesis and application of concepts. \nSpecial Instructions:\nThis is a Webinar class and internet access is required. Customers will receive a link the Friday prior to the event.
URL:https://efficiencyfirstca.org/event/residential-heat-pump-water-heaters-technology-sales-and-installation-challenges-part-1-webinar-2/
LOCATION:Online
CATEGORIES:Southern California Edison
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241015T120000
DTEND;TZID=America/Los_Angeles:20241015T130000
DTSTAMP:20260521T084821
CREATED:20240921T050351Z
LAST-MODIFIED:20240921T050351Z
UID:64619-1728993600-1728997200@efficiencyfirstca.org
SUMMARY:Stand Out in a Crowded Market
DESCRIPTION:Contractors doing truly quality work are hard to come by—but unfortunately\, the reality is that many companies who do offer exceptional work and customer service struggle to convey through their marketing what makes them different. \nDifferentiating yourself from competitors (who come in all shapes and sizes these days\, from fellow contractors to tech start-ups and lead sellers like Angi) is one of the most effective ways for home performance companies to thrive in today’s landscape\, generating more quality leads and booking more jobs. \nDuring this Goldstar webinar\, host Peter Troast—CEO and founder of the marketing and website services company Energy Circle—will take a deep dive into the world of differentiation and how to create and run marketing and sales campaigns that put the spotlight on what sets you apart. \nLearning Objectives \n\nLearn about the expanding field of competition\, identifying who they are and what their relation to you may be.\nReview the numerous categories of differentiation tactics\, from what your brand says about you as a company\, to how you promote your use of cutting edge building science tools\, and much more.\nSee examples of real-life marketing that target these different differentiation methods\n\nPeter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country’s foremost authorities on marketing for home performance\, HVAC\, and other efficiency-related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development\, search engine optimization\, lead generation\, and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC\, RESNET\, ACCA\, BPI\, and EGIA conferences and events. For 2015\, he received the Tony Woods Award for excellence in advancing the home performance industry.
URL:https://efficiencyfirstca.org/event/stand-out-in-a-crowded-market/
LOCATION:Online
CATEGORIES:Building Performance Institute
END:VEVENT
END:VCALENDAR