Efficiency First California

What to Know Before Adding Heat Pump Installation to Your Service Mix
2024-08-13 15:00 - 16:30 (America/Los_Angeles) | Online
More and more envelope-focused home contractors are expanding their offerings beyond insulation and into mechanical services—primarily heat pump installation.
Is this the right pathway for your business and your market? And if so, how can you make the transition a success?
This Goldstar Webinar is hosted by Peter Troast, founder and CEO of Energy Circle, a marketing company exclusively for high performance contractors and the organizations that support them.
During this presentation, he’ll review the many logistical, investment, staffing, and training considerations a business owner should be making before taking the leap to heat pumps. We’ll also review best marketing practices for how to announce and promote your new services for maximum impact, from your website to email and advertising campaigns and more.
Learning objectives:

Learn more about the market conditions and reasons why envelope contractors are adding heat pump services
Explore different strategies for how you can expand your service mix, from subcontracting to hiring an in-house team
Review a detailed timeline that illustrates the journey from envelope-only to envelope + heat pump services, from early research and market evaluation to actual services rollout
Discover marketing tactics and advice to target existing customers and attract new ones
