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DTSTART;TZID=America/Los_Angeles:20251021T120000
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UID:68502-1761048000-1761053400@efficiencyfirstca.org
SUMMARY:Trusted\, Booked\, Referred: The Marketing Shift High-Performance Builders Need Now
DESCRIPTION:It’s not enough to simply offer great craftsmanship. High-performance builders often face the challenge of standing out in a crowded market and converting leads into loyal clients. Too many struggle with marketing that doesn’t truly resonate with their target audience\, leaving them chasing after business instead of attracting it effortlessly. \nThis webinar will help you unlock the marketing strategies that transform your business from invisible to irresistible. In this session\, you’ll learn how to craft a compelling message that builds trust\, positions you as the go-to expert in your field\, and makes clients eager to hire and refer you. \nThis isn’t about simply getting more leads; it’s about getting the right leads who trust your expertise and want to work with you. You’ll discover how to position your brand to ensure prospects see you as their ideal choice\, learn how to structure your sales process for smoother conversions\, and most importantly\, how to turn satisfied clients into your best marketing tool: referrals. \nBy the end of this session\, you’ll have actionable insights to fine-tune your messaging\, streamline your sales processes\, and grow a client base that not only hires you but keeps coming back and recommending you to others. \nReady to stop chasing clients and start building a reputation that drives steady\, repeatable business? \nKey Takeaways: \nReposition your brand messaging to speak directly to the pain points and desires of your ideal clients\, so you stop blending in and start standing out as their trusted choice. \nStreamline your sales process to convert more leads into loyal\, long-term clients—without the constant back-and-forth or uncertainty that holds your business back. \nLeverage satisfied clients to fuel your growth by turning them into your most powerful marketing asset: the repeat referrals that keep your pipeline full and your brand thriving.
URL:https://efficiencyfirstca.org/event/rusted-booked-referred-the-marketing-shift-high-performance-builders-need-now/
LOCATION:Online
CATEGORIES:EEBA
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251118T120000
DTEND;TZID=America/Los_Angeles:20251118T133000
DTSTAMP:20251031T011143Z
CREATED:20251031T011143Z
LAST-MODIFIED:20251031T011143Z
UID:68631-1763467200-1763472600@efficiencyfirstca.org
SUMMARY:Empowering Access: Making Sustainable Technology Affordable for Every Home
DESCRIPTION:How do we make sustainability scalable? In this talk\, Levven shares how it’s using innovation and design to democratize access to smart\, sustainable electrical systems so that every homeowner\, regardless of income or geography\, can benefit from efficient\, connected living. \nLearning Objectives: \n1. Identify the main inefficiencies in traditional electrical installations. \n2. Explore how wireless power and control systems can significantly reduce material costs and labor time. \n3. Learn about Levven’s vision for accessible sustainability through design and engineering. \n4. Gain insight on how continuity and replication is the key to build efficient construction practices to reduce cost across all aspects.
URL:https://efficiencyfirstca.org/event/empowering-access-making-sustainable-technology-affordable-for-every-home/
LOCATION:Online
CATEGORIES:EEBA
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251216T140000
DTEND;TZID=America/Chicago:20251216T150000
DTSTAMP:20251119T004618Z
CREATED:20251119T004618Z
LAST-MODIFIED:20251119T004618Z
UID:68702-1765893600-1765897200@efficiencyfirstca.org
SUMMARY:Health & Safe Home and Environmental & Energy Performance Attitudes Among Pros and Homeowners
DESCRIPTION:Harvard’s JCHS partnered with The Farnsworth Group to interview Homeowners and Contractors about their experiences building a healthy and/or green home. This research looks at activities and projects conducted by both groups to better understand what is being done to promote occupant health & safety and environmental & energy performance. This webinar will present the findings along with insights.
URL:https://efficiencyfirstca.org/event/health-safe-home-and-environmental-energy-performance-attitudes-among-pros-and-homeowners/
CATEGORIES:EEBA
END:VEVENT
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DTSTART;TZID=America/Los_Angeles:20260804T120000
DTEND;TZID=America/Los_Angeles:20260804T130000
DTSTAMP:20260723T192451Z
CREATED:20260723T192451Z
LAST-MODIFIED:20260723T192451Z
UID:69675-1785844800-1785848400@efficiencyfirstca.org
SUMMARY:The AI-Ready Jobsite: Turning Field Data Into Predictable Builds (and Better Quality)
DESCRIPTION:Most jobsite software wasn’t built to capture what AI actually needs. The fields\, timestamps\, and check-ins that platforms record today were designed for tracking tasks\, not for training models or powering diagnostics. That gap is the real bottleneck standing between most builders and the AI tools they’re hearing so much about. This session lays out a practical path forward. We’ll define the minimum viable dataset a jobsite needs to capture\, show how that data supports descriptive and diagnostic analytics that surface the real drivers of delay and rework\, and then explore what becomes possible once AI is layered on top — interrogating reports\, suggesting recovery paths\, simulating what-if scenarios\, and automating parts of schedule and field management. The goal is a set of repeatable practices any builder can apply\, regardless of current tech stack\, to support more starts per superintendent while improving predictability\, quality\, and cost performance. \nLearning Objectives: \n\nIdentify the minimum viable jobsite dataset needed to move from basic tracking to AI-ready field operations\nUnderstand how to apply analytics to pinpointing the actual root causes of delay and rework on a jobsite\, rather than just reporting that they happened.\nEvaluate practical AI use cases layered on field data\, including report interrogation\, recovery-path suggestions\, and what-if scenario simulation.\nApply a repeatable framework for improving predictability and cost performance regardless of current technology stack
URL:https://efficiencyfirstca.org/event/the-ai-ready-jobsite-turning-field-data-into-predictable-builds-and-better-quality/
CATEGORIES:EEBA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260811T120000
DTEND;TZID=America/Los_Angeles:20260811T130000
DTSTAMP:20260723T192618Z
CREATED:20260723T192618Z
LAST-MODIFIED:20260723T192618Z
UID:69679-1786449600-1786453200@efficiencyfirstca.org
SUMMARY:Real Builders & Real Answers Roundtable: Why Smart Builders Use SIPs
DESCRIPTION:This webinar combines decades of knowledge from SIP builders with SIP commercial and residential structures. These builders will also discuss SIP builder resources and how to start your SIP construction journey. \nJoin SIPA and a panel of SIP building experts for the EEBA Real Builders & Real Answers Roundtable. This interactive discussion will answer all your live audience questions regarding how SIPs can work for you! This forum introduces prospective builders (those on the fence about SIPs) to SIP science\, firsthand testimony and building facts. Engage with us about the most beneficial features\, industry myths and real-world projects that easily achieve and exceed high-performance criteria – even in the most stringent states. \nLearning Objectives: \n1) Demystify why SIPs save labor\, reduce waste and simplify installation by weeks \n2) Understand why the electrical and plumbing trades save time with SIPs installs \n3) Convince your framers that SIPs are not complicated to use \n4) Learn how code officials can reduce time and inspections on your SIP projects
URL:https://efficiencyfirstca.org/event/real-builders-real-answers-roundtable-why-smart-builders-use-sips/
CATEGORIES:EEBA
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261028T160000
DTEND;TZID=America/Los_Angeles:20261028T170000
DTSTAMP:20261013T200219Z
CREATED:20261013T200219Z
LAST-MODIFIED:20261013T200219Z
UID:70118-1793203200-1793206800@efficiencyfirstca.org
SUMMARY:Scaling Regenerative Design: Transforming Residential Practice with Living Future Programs
DESCRIPTION:As market demands and climate goals rapidly accelerate\, true leadership requires a shift from mitigation to restoration. Jaime Van Mourik\, Vice President of Market Transformation at Living Future\, will discuss how the residential community can utilize Living Future programs as strategic catalysts for business and design transformation. Discover how frameworks like the Living Building Challenge\, Declare and Just can help your company attract top-tier talent\, differentiate your business in a competitive market\, and establish a scalable roadmap for creating homes that give back more than they take. \nLearning Objectives \n\nDiscuss how to incorporate regenerative principles and strategies into residential design\nAnalyze how the Living Building Challenge\, Declare\, and Just frameworks serve as strategic catalysts for business and residential design transformation\nDevelop an actionable roadmap for implementing Living Future programs within residential projects to meet evolving market demands and climate goals\nFormulate strategies to utilize regenerative design credentials to differentiate your business in a competitive market and attract top-tier talent
URL:https://efficiencyfirstca.org/event/scaling-regenerative-design-transforming-residential-practice-with-living-future-programs/
CATEGORIES:EEBA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261105T160000
DTEND;TZID=America/Los_Angeles:20261105T170000
DTSTAMP:20261013T200351Z
CREATED:20261013T200351Z
LAST-MODIFIED:20261013T200351Z
UID:70120-1793894400-1793898000@efficiencyfirstca.org
SUMMARY:How Utility Savings Turn Into Long-Term Financial Returns: The Finical Case for Energy Saving High Performance Homes
DESCRIPTION:Energy costs have risen an average of 6.75% per year for nearly five decades — and the post-2020 average has accelerated to 9.3%. For builders\, realtors\, and real estate professionals\, this trend represents one of the most compelling and underutilized selling tools in the industry: the long-term financial case for energy-efficient homes. \nIn DOE Zero Energy Ready Homes\, Passive House\, RESNET\, trainings\, etc.\, we highlight that these homes save “x” money in energy costs annually. This session demonstrates how those savings accumulate over 10\, 20\, and 30 years\, emphasizing long-term financial benefits for buyers. \nThis session uses a real home design – a case study 1\,420 square foot Energy Star\, Zero Energy Ready Home rambler in Minneapolis\, Minnesota\, climate zone 6a – to illustrate the complete financial case for Net Zero Ready\, Passive House and Net Zero construction. We translate upgrade costs\, utility savings\, and energy inflation into a clear 30-year financial picture any buyer can grasp\, making the benefits tangible and applicable. \nAttendees will see how a Net Zero Ready upgrade costing as little as $6\,448 generates over $128\,000 in avoided utility costs over 30 years at the conservative historical rate – and how redirecting those savings into modest investment vehicles can foster long-term financial stability and peace of mind for homeowners. This highlights the positive financial future that energy-efficient homes can offer. \nThe session closes with a practical three-number framework for builders and realtors to use immediately in buyer conversations — no HERS scores required. This approach aims to make the participant feel confident and prepared\, demonstrating that building efficiently is now the most cost-effective option for new homes. \nLEARNING OBJECTIVES  \n1. Explain the energy cost acceleration Explain why energy costs are rising faster than the historical average — including the impact of AI data center infrastructure buildout on grid demand — and articulate why this trend strengthens the financial case for energy-efficient homes. \n2. Calculate and communicate savings Calculate cumulative utility savings for Net Zero and Net Zero Ready homes correctly using compounding energy cost growth. Most new home buyers\, sales people\, etc. use a flat cost of energy over time to calculate money saved on energy bills. This is an incomplete method to calculate savings over time. This class will teach and communicate how to calculate those savings correctly over 10\, 20\, and 30-year time horizons and then clearly communicate to buyers. \n3. Demonstrate wealth-building potential and rebate impact Demonstrate how redirecting energy savings into investment vehicles generates long-term wealth for homeowners\, and identify how available utility rebates and state incentives reduce upfront upgrade costs for builders. \n4. Apply the three-number sales framework Apply a practical three-number sales framework — year-one savings\, net upgrade cost\, and payback period (ROI) – to real buyer conversations\, including how to move the conversation beyond payback period to long-term financial return.
URL:https://efficiencyfirstca.org/event/how-utility-savings-turn-into-long-term-financial-returns-the-finical-case-for-energy-saving-high-performance-homes/
CATEGORIES:EEBA
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