Trusted, Booked, Referred: The Marketing Shift High-Performance Builders Need Now
2025-10-21 12:00 - 13:30 (America/Los_Angeles) | Online
It’s not enough to simply offer great craftsmanship. High-performance builders often face the challenge of standing out in a crowded market and converting leads into loyal clients. Too many struggle with marketing that doesn’t truly resonate with their target audience, leaving them chasing after business instead of attracting it effortlessly.
This webinar will help you unlock the marketing strategies that transform your business from invisible to irresistible. In this session, you’ll learn how to craft a compelling message that builds trust, positions you as the go-to expert in your field, and makes clients eager to hire and refer you.
This isn’t about simply getting more leads; it’s about getting the right leads who trust your expertise and want to work with you. You’ll discover how to position your brand to ensure prospects see you as their ideal choice, learn how to structure your sales process for smoother conversions, and most importantly, how to turn satisfied clients into your best marketing tool: referrals.
By the end of this session, you’ll have actionable insights to fine-tune your messaging, streamline your sales processes, and grow a client base that not only hires you but keeps coming back and recommending you to others.
Ready to stop chasing clients and start building a reputation that drives steady, repeatable business?
Key Takeaways:
Reposition your brand messaging to speak directly to the pain points and desires of your ideal clients, so you stop blending in and start standing out as their trusted choice.
Streamline your sales process to convert more leads into loyal, long-term clients—without the constant back-and-forth or uncertainty that holds your business back.
Leverage satisfied clients to fuel your growth by turning them into your most powerful marketing asset: the repeat referrals that keep your pipeline full and your brand thriving.

Empowering Access: Making Sustainable Technology Affordable for Every Home
2025-11-18 12:00 - 13:30 (America/Los_Angeles) | Online
How do we make sustainability scalable? In this talk, Levven shares how it’s using innovation and design to democratize access to smart, sustainable electrical systems so that every homeowner, regardless of income or geography, can benefit from efficient, connected living.
Learning Objectives:
1. Identify the main inefficiencies in traditional electrical installations.
2. Explore how wireless power and control systems can significantly reduce material costs and labor time.
3. Learn about Levven’s vision for accessible sustainability through design and engineering.
4. Gain insight on how continuity and replication is the key to build efficient construction practices to reduce cost across all aspects.

Health & Safe Home and Environmental & Energy Performance Attitudes Among Pros and Homeowners
2025-12-16 14:00 - 15:00 (America/Chicago)
Harvard’s JCHS partnered with The Farnsworth Group to interview Homeowners and Contractors about their experiences building a healthy and/or green home. This research looks at activities and projects conducted by both groups to better understand what is being done to promote occupant health & safety and environmental & energy performance. This webinar will present the findings along with insights.
