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DTSTART;TZID=America/Los_Angeles:20251021T120000
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UID:68502-1761048000-1761053400@efficiencyfirstca.org
SUMMARY:Trusted\, Booked\, Referred: The Marketing Shift High-Performance Builders Need Now
DESCRIPTION:It’s not enough to simply offer great craftsmanship. High-performance builders often face the challenge of standing out in a crowded market and converting leads into loyal clients. Too many struggle with marketing that doesn’t truly resonate with their target audience\, leaving them chasing after business instead of attracting it effortlessly. \nThis webinar will help you unlock the marketing strategies that transform your business from invisible to irresistible. In this session\, you’ll learn how to craft a compelling message that builds trust\, positions you as the go-to expert in your field\, and makes clients eager to hire and refer you. \nThis isn’t about simply getting more leads; it’s about getting the right leads who trust your expertise and want to work with you. You’ll discover how to position your brand to ensure prospects see you as their ideal choice\, learn how to structure your sales process for smoother conversions\, and most importantly\, how to turn satisfied clients into your best marketing tool: referrals. \nBy the end of this session\, you’ll have actionable insights to fine-tune your messaging\, streamline your sales processes\, and grow a client base that not only hires you but keeps coming back and recommending you to others. \nReady to stop chasing clients and start building a reputation that drives steady\, repeatable business? \nKey Takeaways: \nReposition your brand messaging to speak directly to the pain points and desires of your ideal clients\, so you stop blending in and start standing out as their trusted choice. \nStreamline your sales process to convert more leads into loyal\, long-term clients—without the constant back-and-forth or uncertainty that holds your business back. \nLeverage satisfied clients to fuel your growth by turning them into your most powerful marketing asset: the repeat referrals that keep your pipeline full and your brand thriving.
URL:https://efficiencyfirstca.org/event/rusted-booked-referred-the-marketing-shift-high-performance-builders-need-now/
LOCATION:Online
CATEGORIES:EEBA
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DTSTART;TZID=America/Los_Angeles:20251118T120000
DTEND;TZID=America/Los_Angeles:20251118T133000
DTSTAMP:20260810T035903
CREATED:20251031T011143Z
LAST-MODIFIED:20251031T011143Z
UID:68631-1763467200-1763472600@efficiencyfirstca.org
SUMMARY:Empowering Access: Making Sustainable Technology Affordable for Every Home
DESCRIPTION:How do we make sustainability scalable? In this talk\, Levven shares how it’s using innovation and design to democratize access to smart\, sustainable electrical systems so that every homeowner\, regardless of income or geography\, can benefit from efficient\, connected living. \nLearning Objectives: \n1. Identify the main inefficiencies in traditional electrical installations. \n2. Explore how wireless power and control systems can significantly reduce material costs and labor time. \n3. Learn about Levven’s vision for accessible sustainability through design and engineering. \n4. Gain insight on how continuity and replication is the key to build efficient construction practices to reduce cost across all aspects.
URL:https://efficiencyfirstca.org/event/empowering-access-making-sustainable-technology-affordable-for-every-home/
LOCATION:Online
CATEGORIES:EEBA
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DTSTART;TZID=America/Chicago:20251216T140000
DTEND;TZID=America/Chicago:20251216T150000
DTSTAMP:20260810T035903
CREATED:20251119T004618Z
LAST-MODIFIED:20251119T004618Z
UID:68702-1765893600-1765897200@efficiencyfirstca.org
SUMMARY:Health & Safe Home and Environmental & Energy Performance Attitudes Among Pros and Homeowners
DESCRIPTION:Harvard’s JCHS partnered with The Farnsworth Group to interview Homeowners and Contractors about their experiences building a healthy and/or green home. This research looks at activities and projects conducted by both groups to better understand what is being done to promote occupant health & safety and environmental & energy performance. This webinar will present the findings along with insights.
URL:https://efficiencyfirstca.org/event/health-safe-home-and-environmental-energy-performance-attitudes-among-pros-and-homeowners/
CATEGORIES:EEBA
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DTSTART;TZID=America/Los_Angeles:20260804T120000
DTEND;TZID=America/Los_Angeles:20260804T130000
DTSTAMP:20260810T035903
CREATED:20260723T192451Z
LAST-MODIFIED:20260723T192451Z
UID:69675-1785844800-1785848400@efficiencyfirstca.org
SUMMARY:The AI-Ready Jobsite: Turning Field Data Into Predictable Builds (and Better Quality)
DESCRIPTION:Most jobsite software wasn’t built to capture what AI actually needs. The fields\, timestamps\, and check-ins that platforms record today were designed for tracking tasks\, not for training models or powering diagnostics. That gap is the real bottleneck standing between most builders and the AI tools they’re hearing so much about. This session lays out a practical path forward. We’ll define the minimum viable dataset a jobsite needs to capture\, show how that data supports descriptive and diagnostic analytics that surface the real drivers of delay and rework\, and then explore what becomes possible once AI is layered on top — interrogating reports\, suggesting recovery paths\, simulating what-if scenarios\, and automating parts of schedule and field management. The goal is a set of repeatable practices any builder can apply\, regardless of current tech stack\, to support more starts per superintendent while improving predictability\, quality\, and cost performance. \nLearning Objectives: \n\nIdentify the minimum viable jobsite dataset needed to move from basic tracking to AI-ready field operations\nUnderstand how to apply analytics to pinpointing the actual root causes of delay and rework on a jobsite\, rather than just reporting that they happened.\nEvaluate practical AI use cases layered on field data\, including report interrogation\, recovery-path suggestions\, and what-if scenario simulation.\nApply a repeatable framework for improving predictability and cost performance regardless of current technology stack
URL:https://efficiencyfirstca.org/event/the-ai-ready-jobsite-turning-field-data-into-predictable-builds-and-better-quality/
CATEGORIES:EEBA
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DTSTART;TZID=America/Los_Angeles:20260811T120000
DTEND;TZID=America/Los_Angeles:20260811T130000
DTSTAMP:20260810T035903
CREATED:20260723T192618Z
LAST-MODIFIED:20260723T192618Z
UID:69679-1786449600-1786453200@efficiencyfirstca.org
SUMMARY:Real Builders & Real Answers Roundtable: Why Smart Builders Use SIPs
DESCRIPTION:This webinar combines decades of knowledge from SIP builders with SIP commercial and residential structures. These builders will also discuss SIP builder resources and how to start your SIP construction journey. \nJoin SIPA and a panel of SIP building experts for the EEBA Real Builders & Real Answers Roundtable. This interactive discussion will answer all your live audience questions regarding how SIPs can work for you! This forum introduces prospective builders (those on the fence about SIPs) to SIP science\, firsthand testimony and building facts. Engage with us about the most beneficial features\, industry myths and real-world projects that easily achieve and exceed high-performance criteria – even in the most stringent states. \nLearning Objectives: \n1) Demystify why SIPs save labor\, reduce waste and simplify installation by weeks \n2) Understand why the electrical and plumbing trades save time with SIPs installs \n3) Convince your framers that SIPs are not complicated to use \n4) Learn how code officials can reduce time and inspections on your SIP projects
URL:https://efficiencyfirstca.org/event/real-builders-real-answers-roundtable-why-smart-builders-use-sips/
CATEGORIES:EEBA
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