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X-WR-CALDESC:Events for Efficiency First California
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UID:65055-1733832000-1733835600@efficiencyfirstca.org
SUMMARY:Niche Marketing Opportunities—Electrification\, Healthy Home & IAQ\, Wildfires & Power Outages
DESCRIPTION:Marketing for energy efficiency and home performance contractors often revolves around two overarching themes: indoor comfort and energy bill/incentive savings. But there are ways for companies to differentiate themselves from competitors and reach a growing number of homeowners driven by other motivations. \nIn this LEARN webinar\, we’ll talk about how to move your marketing and sales efforts beyond the basics to reach more niche audiences. Topics include: Electrification—multi-stage upgrades\, electrification-focused incentives\, positioning yourself as a “whole home” contractor\, environmental or green-focused messaging Healthy Home and Indoor Air Quality—testing\, ventilation and HRVs/ERVs\, how homeowners think about their health and their homes Wildfires & Power Outages—campaign timing\, generators and battery storage services\, solar panels. \nIn this San Diego Learn webinar\, we’ll discuss this homeowner mindset\, and how you can craft messaging that resonates with prospective customers\, ands sets you apart from other contractors. \nTopics include:\n– How much do homeowners know about your services and broader concepts around electrification and energy efficiency? How do they feel about them?\n– How to separate your audience into distinct marketing personas (and then develop marketing strategies to target each one)\n– Common misconceptions and objections (and how to overcome them)
URL:https://efficiencyfirstca.org/event/niche-marketing-opportunities-electrification-healthy-home-iaq-wildfires-power-outages/
LOCATION:Online
CATEGORIES:San Diego LEARN
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UID:65420-1733832000-1733837400@efficiencyfirstca.org
SUMMARY:Electric fireplaces—cozy and clean
DESCRIPTION:Join us as we explore the many advantages of electric fireplaces as a modern\, efficient\, and cozy alternative to wood or natural gas. Electric fireplaces offer a perfect blend of warmth and ambiance\, with realistic flames available in a range of colors and styles. Whether you’re looking for a heat-free fire to create a welcoming atmosphere during summer or a snug\, reliable heat source for chilly winter nights\, electric fireplaces can deliver. In this session\, we’ll debunk the last major argument for natural gas—your fireplace—and show you why electric models are the future. Electric fireplace inserts are easy to install and maintain\, and allow you to enjoy the comforting look of a flame and adjustable heat with just the click of a button. Unlike traditional gas fireplaces\, electric inserts require no venting\, complex wiring\, or professional installation\, making them a DIY-friendly upgrade that most homeowners can complete on their own. Whether you’re replacing a gas insert or installing a new unit\, electric fireplaces are a hassle-free way to heat your home while reducing your reliance on fossil fuels—for some people\, this is the last step to getting off of fossil gas completely. The latest electric fireplace models go beyond the traditional\, offering cutting-edge technology that enhances the fireside experience. Features like touch-screen controls\, customizable flame effects\, and even smart home integration are taking the appeal of electric fireplaces to a whole new level. Join us for a 30-minute webinar in which we discuss: What types and styles of electric fireplaces are available? How easy are they to install? Can an electric fireplace replace a gas fireplace insert? What is the typical cost of an electric fireplace? What are the latest advancements in electric fireplaces? How efficient are they? Join us to discover how the evolution of fireplace technology is transforming the way we think about warmth\, comfort\, and sustainability.
URL:https://efficiencyfirstca.org/event/electric-fireplaces-cozy-and-clean/
LOCATION:Online
CATEGORIES:San Diego LEARN
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