Efficiency First California

The Business Opportunity of Electrification - Part 1
2025-05-06 11:00 - 13:00 (America/Los_Angeles) | Online
Description:
This is part 1 of a 2 part class
The accelerating electrification market is creating new opportunities for companies in the residential energy sector. As homeowners transition from fossil fuel powered systems to electric alternatives, the need for knowledgeable professionals to assist them is increasing. This course aims to provide consultants and contractors with the insights and strategies needed to succeed in this expanding market.
Participants will examine the drivers of electrification including policy changes, consumer preferences, and technological advancements. This class will address how to effectively present electrification services as a value-added proposition to clients along with exploring various approaches and business models.
By understanding the range of opportunities offered by home electrification, participants will be able to build a more robust business model, all while proving an impactful offering to homeowners.
Learning Outcomes:
As a result of attending this class you can expect to learn the following

How to identify and leverage rebates and incentives available for electrification projects
Strategies for integrating multiple home energy upgrades into a cohesive electrification offering
Methods for calculating the energy bill impact of electrification upgrades to provide clients with a comprehensive understanding of potential savings and ROI
How to position your business strategically within the electrification industry, adopt new business models and arm yourself with the tools to capture emerging opportunities and stay ahead of market trends.

Target Audience:

Business Managers/Owners
Home Energy Professionals
Contractors & Trade Professionals

Instructor Information:
Spencer Rosen
Spencer Rosen has been in the clean energy industry for over 20 years and has a laundry list of home energy certifications. He has run his own home energy audit and whole-home upgrade company, Energy Integrity, for approximately 8 years.
He has been in many homes, crawled around in attics, removed low-efficiency materials and equipment, sealed leaks, upgraded windows, replaced ducts, added insulation, upgraded heating + cooling systems, and installed solar energy and battery systems.
To increase his impact, he began participating in various rebate and advocacy programs and developed these home energy courses to empower people with the knowledge to make their homes perform better.

The Business Opportunity of Electrification - Part 2
2025-05-07 11:00 - 13:00 (America/Los_Angeles)
Description:
This is part 2 of a 2 part class
The accelerating electrification market is creating unprecedented opportunities for companies in the residential energy sector. As homeowners seek to convert their homes from fossil fuel powered systems to electric alternatives, the demand for knowledgeable professionals to guide them through this process is increasing. This course is designed to equip consultants and contractors with the insights and strategies needed to thrive in this expanding market.
Participants will explore the drivers of electrification including policy changes, consumer preferences, and technological advancements. This class will cover how to effectively position electrification services as a value-added proposition to clients and the approaches and business models to consider.
By understanding the full scope of opportunities presented by home electrification, participants will be able to build a more robust business model, all while proving an impactful offering to homeowners.
Learning Outcomes:
As a result of attending this class you can expect to learn the following

How to identify and leverage rebates and incentives available for electrification projects
Strategies for integrating multiple home energy upgrades into a cohesive electrification offering
Methods for calculating the energy bill impact of electrification upgrades to provide clients with a comprehensive understanding of potential savings and ROI
How to position your business strategically within the electrification industry, adopt new business models and arm yourself with the tools to capture emerging opportunities and stay ahead of market trends.

Instructor Information:
Spencer Rosen
Spencer Rosen has been in the clean energy industry for over 20 years and has a laundry list of home energy certifications. He has run his own home energy audit and whole-home upgrade company, Energy Integrity, for approximately 8 years.
He has been in many homes, crawled around in attics, removed low-efficiency materials and equipment, sealed leaks, upgraded windows, replaced ducts, added insulation, upgraded heating + cooling systems, and installed solar energy and battery systems.
To increase his impact, he began participating in various rebate and advocacy programs and developed these home energy courses to empower people with the knowledge to make their homes perform better.

Residential Heat Pump Water Heaters: Technology, Sales & Installation Challenges - Part 1 (Webinar)
2025-05-13 09:00 - 11:00 (America/Los_Angeles)
Description:
This is part 1 of a 2-part class.
This course establishes a clear value proposition for residential heat pump water heater scenarios, while addressing key barriers to their adoption. It also provides targeted sales training to identify customers and opportunities for client-facing staff and stakeholders while delving into key installation considerations including space limitations, noise, condensate management, sizing, operational modes, and error codes.
Learning Outcomes:
As a result of attending this class you can expect to learn the following
? Explore the technology of heat pump water heaters
? Examine the value proposition for heat pump water heaters as replacements in a variety of residential scenarios
? Walk through targeted sales training to assist in the process of identifying and qualifying customers
? Understand the key challenges to installation of heat pump water heaters
Learning Units:

NATE: 2.0, BPI: 2.0

Residential Heat Pump Water Heaters: Technology, Sales & Installation Challenges - Part 2 (Webinar)
2025-05-14 09:00 - 11:00 UTC
