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about efficiency first california

Who We Are

And Why It Matters

Efficiency First California (EFCA) is a non-profit trade organization that represents and promotes clean energy contractors in California. For over 20 years, we have helped contractors like you succeed. 

EFCA is directly involved in state policy discussions. One of our core responsibilities, as a trade organization, is to help contractors be aware and involved in state energy policy. 

Policymakers on the local, state, and federal levels often reach out to us directly to better understand the contractor’s perspective. The contractor’s perspective is crucial in policy discussions. We listen to and advocate for you, the contractor.  

We partner with industry stakeholders who share our common goals. Working collaboratively, we have been able to influence policy on a large scale.

We want to help you grow your business. Our monthly blog and advocacy update help you make well-informed decisions about the future of your business. We represent your best interests for sustainable, fair, and unbiased business models. We have an extensive list of industry contacts. If you need help, reach out and we can likely help you with whatever issues you’re experiencing.

training & events for clean energy & energy efficiency

02 Apr

Testing & Monitoring Indoor Air Quality After a Fire: What Contractors Need to Know

5:00 pm - 6:00 pm

Wildfires leave more than just visible damage—they impact indoor air quality in ways that aren’t always obvious. Join us for this essential webinar as we explore how contractors can effectively test, monitor, and improve indoor air quality after a fire. Guest Speakers: Adrian Dybwad (PurpleAir)   Adrian founded PurpleAir after creating his own air quality sensor to measure the particulate pollution coming out of a gravel pit near his home in Utah.  He quickly discovered great interest from the community as

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07 Apr

National Home Performance Conference & Trade Show

April 7 - April 10

Registration is now open for our 39th annual national conference! This event will be hosted April 7-10 at the Hyatt Regency Hotel In New Orleans, LA. Each year, thousands of contractors, weatherization professionals, trainers, program administrators, energy auditors, and others working in residential energy efficiency gather for the latest industry education and networking.

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08 Apr

Electrify Efficiently: Overcoming Heat Pum Objections (1 of 6)

12:00 pm - 1:30 pm

Course description Part 1 of 6 - April 8, 2025 (12pm - 1:30pm) Join us as Electrify My Home continues this lunchtime webinar series focused on home electrification. The Electrify Efficiently webinar series will highlight the tremendous business opportunities, vital role of efficiency, and lessons learned from the field. Heat Pumps are quickly gaining traction as a preferred HVAC and water heating technology. California has a goal for 6 million installed heat pumps by 2030, and state plans indicate that

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08 Apr

Panel Detectives – Electrical Panel Assessments for Heat Pump Installers

4:00 pm - 5:30 pm

Event Description As more California homeowners begin electrifying their homes, heat pump installers will be faced with the challenge of navigating electrical panel challenges including condition, capacity, fitment, supply chain, etc. With panel and service upgrades being costly and complex, it’s important for practitioners to understand their options for running new circuits. In this session, you’ll hear from Electrify My Home discuss real-world electrical panel scenarios including visual assessments, electrical load calculations, and examples of different solutions for “making it

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California Contractor Advocacy

Building a clean energy future for all

Efficiency First California is actively engaged in California policy. We monitor communications from the California Energy Commission and the California Public Utilities Commission. When needed, we provide feedback to ensure regulations and policies consider the contractor’s role and the implications proposed regulations may have on contractors. 

Your feedback as a contractor is critical for our efforts. We encourage your participation in policy discussions. We feel it is our role to represent your perspectives.

Monthly Newsletter

Sign up to get the information you need

Every month you can get details regarding important news and updates on clean energy, energy efficiency, trade shows, and the latest policy developments.  

Check out our blog where you can get the information that matters to you and your business.

Resources

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Calculators

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Industry-Specific Education

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Industry Acronyms

our projects

Clean Energy Connection

Free leads for contractors. Free referrals for homeowners.

EFCA’s Clean Energy Connection contractor directory helps homeowners connect with local, vetted contractors with proven expertise on clean energy and electrification projects. 

We built the Clean Energy Connection to provide free leads to contractors and promote the growth of the industry as a whole.

It’s reliable, free, and it helps to grow and support our state’s clean energy workforce.

our commitments

Program Administrator for Sacramento Municipal Utility District

EFCA leads the way in rebate program management

We have been a key player in providing utility support services to different entities like TECH, SGIP, and PG&E, particularly as a program implementer for Sacramento Municipal Utility District (SMUD) incentive programs.

Our success has made EFCA a valuable resource for rebate program designers and implementers. We openly share our processes with others so they can also create successful programs, with the ultimate goal of making things easier for contractors (and homeowners).

Our Partners

sponsorship opportunities

Become a sponsor for EFCA’s upcoming events and open doors to connect, engage, and inspire both Clean Energy Connection (CEC) & Efficiency First California (EFCA) members.

For inquiries and more information, please reach out to our sponsorship team by clicking here.