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about efficiency first california

Who We Are

And Why It Matters

Efficiency First California (EFCA) is a non-profit trade organization that represents and promotes clean energy contractors in California. For over 20 years, we have helped contractors like you succeed. 

EFCA is directly involved in state policy discussions. One of our core responsibilities, as a trade organization, is to help contractors be aware and involved in state energy policy. 

Policymakers on the local, state, and federal levels often reach out to us directly to better understand the contractor’s perspective. The contractor’s perspective is crucial in policy discussions. We listen to and advocate for you, the contractor.  

We partner with industry stakeholders who share our common goals. Working collaboratively, we have been able to influence policy on a large scale.

We want to help you grow your business. Our monthly blog and advocacy update help you make well-informed decisions about the future of your business. We represent your best interests for sustainable, fair, and unbiased business models. We have an extensive list of industry contacts. If you need help, reach out and we can likely help you with whatever issues you’re experiencing.

training & events for clean energy & energy efficiency

30 May

National Open Data for Electrification

10:00 am - 11:30 am

The National Open Data for Electrification (NODE) Collective is a nonprofit alliance creating the most comprehensive and up-to-date open data repository of every residential electrification incentive program in the nation, with plans to make the resource open and accessible to all. Join this webinar to hear from NODE’s founding organizations – Eli Technologies, Building Decarbonization Coalition (BDC), Rewiring America, North Carolina Clean Energy Technology Center, and RMI – about the progress to date, the NODE Collective roadmap, and how this

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30 May


2:00 pm - 3:30 pm

Join Russ King, CEO of Coded Energy Inc., and Nick, an energy consultant, as they make the case why energy consultants should add HVAC design to the services they offer. Title 24 consultants have all the data they need to do HVAC load calculations, and Russ has recently introduced new software that simplifies the workflow to create a Title 24 compliance model and a HVAC load calculation model, but only build a single model. Russ and Nick will show how

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03 Jun

IHACI – System Diagnostics Module Part 1 & 2 (Virtual)

June 3 - June 4

This four-part webinar starts with the fundamentals and theory behind the residential and light commercial diagnostic process and covers all aspects of the HVAC system including the mechanical, electrical, refrigeration, air distribution, gas, venting, condensate, indoor air quality and whole house concept sections. This seminar will equip participants with the broad skill sets required to properly obtain, record, evaluate, analyze, identify and eliminate all operating problems reported and revealed through the diagnostic process and concludes by verifying that the HVAC

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04 Jun

Electrify Efficiently: Staging Home Electrification Projects

12:00 pm - 1:30 pm

Long-term planning is essential when it comes to most whole-home electrification journeys. By taking into consideration a customer’s long-term needs alongside their immediate needs, you can help customers avoid costly mistakes. In this webinar, participants will hear insights and recommendations on optimal order of operations of electrification installs. These insights come from Electrify My Home’s deep experience on hundreds of real-world electrification projects. Come prepared with questions about your electrification projects. Agenda: Introduction and safety message Electrify My Home: "good

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California Contractor Advocacy

Building a clean energy future for all

Efficiency First California is actively engaged in California policy. We monitor communications from the California Energy Commission and the California Public Utilities Commission. When needed, we provide feedback to ensure regulations and policies consider the contractor’s role and the implications proposed regulations may have on contractors. 

Your feedback as a contractor is critical for our efforts. We encourage your participation in policy discussions. We feel it is our role to represent your perspectives.

Monthly Newsletter

Sign up to get the information you need

Every month you can get details regarding important news and updates on clean energy, energy efficiency, trade shows, and the latest policy developments.  

Check out our blog where you can get the information that matters to you and your business.


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Industry-Specific Education

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Industry Acronyms

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our projects

Clean Energy Connection

Free leads for contractors. Free referrals for homeowners.

We built the Clean Energy Connection to provide free leads to contractors and promote the growth of the industry as a whole.

EFCA’s Clean Energy Connection contractor directory helps homeowners connect with local, vetted contractors with proven expertise on clean energy and electrification projects. 

It’s reliable, free, and it helps to grow and support our state’s clean energy workforce.

our commitments

Program Administrator for Sacramento Municipal Utility District

EFCA leads the way in rebate program management

We have been a key player in providing utility support services to different entities like TECH, SGIP, and PG&E, particularly as a program implementer for Sacramento Municipal Utility District (SMUD) incentive programs.

Our success has made EFCA a valuable resource for rebate program designers and implementers. We openly share our processes with others so they can also create successful programs, with the ultimate goal of making things easier for contractors (and homeowners).

We Support Building Decarbonization Coalition

The Switch Is On Directory

EFCA, in partnership with the BDC, has played an important role in supporting the Switch is On campaign in California since 2019. We’ve supplied our white-label directory to improve the rebate program, making it more efficient and contributing to contractors’ success.

Our Partners

sponsorship opportunities

Become a sponsor for EFCA’s upcoming events and open doors to connect, engage, and inspire both Clean Energy Connection (CEC) & Efficiency First California (EFCA) members.

For inquiries and more information, please reach out to our sponsorship team by clicking here.