We Support Clean Energy Contractors
about efficiency first california
Who We Are
And Why It Matters
Efficiency First California (EFCA) is a non-profit trade organization that represents and promotes clean energy contractors in California. For over 20 years, we have helped contractors like you succeed.
EFCA is directly involved in state policy discussions. One of our core responsibilities, as a trade organization, is to help contractors be aware and involved in state energy policy.
Policymakers on the local, state, and federal levels often reach out to us directly to better understand the contractor’s perspective. The contractor’s perspective is crucial in policy discussions. We listen to and advocate for you, the contractor.
We partner with industry stakeholders who share our common goals. Working collaboratively, we have been able to influence policy on a large scale.
We want to help you grow your business. Our monthly blog and advocacy update help you make well-informed decisions about the future of your business. We represent your best interests for sustainable, fair, and unbiased business models. We have an extensive list of industry contacts. If you need help, reach out and we can likely help you with whatever issues you’re experiencing.
become an EFCA member
The Voice for Energy Efficiency & Clean Energy Contractors
training & events for clean energy & energy efficiency
Gas Water Heater Down? The 120V Heat Pump Option
EFCA October Webinar - Gas Water Heater Down? The 120V Heat Pump Option Is your team ready for the next no-hot-water call? When a water heater fails, the clock starts ticking, and the contractor with a plan gets the job. Join us for an insightful conversation with leaders from A. O. Smith and Rheem about the products, programs, and practical approaches that make emergency heat pump water heater replacements work for contractors and homeowners alike. Whether you're new to heat
Public Workshop: Building Electrification and Changing Regulations
This public workshop will be held in person at MCE’s offices, as well as over Zoom. Date: October 22, 2026 Time: 4:30-6:30pm Locations: 1125 Tamalpais Ave, San Rafael, CA 94901 2300 Clayton Road, Suite 1500, Concord, CA 94520
All-Electric Retrofits with Electrical Panel Constraints (Webinar)
Description: The building industry needs to electrify buildings at a fast pace if cities and counties are to meet their carbon emissions goals. One of the obstacles commonly cited for keeping status quo gas systems in place is limited space in the electric panel serving the building. We will cover how electric panels are sized according to the electrical code and demonstrate tools to double-check those calculations. Options for making existing electric panels work will be covered, including circuit sharing
Heat Pump Water Heating Financing
Upfront costs for both central and residential HPWHs can be a barrier to adoption. Even if HPWHs promise to save significant energy and money on utility bills, higher upfront costs can put them out of reach for both building and home owners. This panel will discuss innovative HPWH financing options and successful case studies which include leasing, on-bill financing and zero and low interest loans. Learning Objectives: Assess the impacts of higher upfront costs of HPWHs on the adoption of
California Contractor Advocacy
Building a clean energy future for all
Efficiency First California is actively engaged in California policy. We monitor communications from the California Energy Commission and the California Public Utilities Commission. When needed, we provide feedback to ensure regulations and policies consider the contractor’s role and the implications proposed regulations may have on contractors.
Your feedback as a contractor is critical for our efforts. We encourage your participation in policy discussions. We feel it is our role to represent your perspectives.
Monthly Newsletter
Sign up to get the information you need
Every month you can get details regarding important news and updates on clean energy, energy efficiency, trade shows, and the latest policy developments.
Check out our blog where you can get the information that matters to you and your business.
our projects
Clean Energy Connection
Free leads for contractors. Free referrals for homeowners.
EFCA’s Clean Energy Connection contractor directory helps homeowners connect with local, vetted contractors with proven expertise on clean energy and electrification projects.
We built the Clean Energy Connection to provide free leads to contractors and promote the growth of the industry as a whole.
It’s reliable, free, and it helps to grow and support our state’s clean energy workforce.
our commitments
Program Administrator for Sacramento Municipal Utility District
EFCA leads the way in rebate program management
We have been a key player in providing utility support services to different entities like TECH, SGIP, and PG&E, particularly as a program implementer for Sacramento Municipal Utility District (SMUD) incentive programs.
Our success has made EFCA a valuable resource for rebate program designers and implementers. We openly share our processes with others so they can also create successful programs, with the ultimate goal of making things easier for contractors (and homeowners).
Our Partners
sponsorship opportunities
Become a sponsor for EFCA’s upcoming events and open doors to connect, engage, and inspire both Clean Energy Connection (CEC) & Efficiency First California (EFCA) members.
For inquiries and more information, please reach out to our sponsorship team by clicking here.
