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We Support Clean Energy Contractors

about efficiency first california

Who We Are

And Why It Matters

Efficiency First California (EFCA) is a non-profit trade organization that represents and promotes clean energy contractors in California. For over 20 years, we have helped contractors like you succeed. 

EFCA is directly involved in state policy discussions. One of our core responsibilities, as a trade organization, is to help contractors be aware and involved in state energy policy. 

Policymakers on the local, state, and federal levels often reach out to us directly to better understand the contractor’s perspective. The contractor’s perspective is crucial in policy discussions. We listen to and advocate for you, the contractor.  

We partner with industry stakeholders who share our common goals. Working collaboratively, we have been able to influence policy on a large scale.

We want to help you grow your business. Our monthly blog and advocacy update help you make well-informed decisions about the future of your business. We represent your best interests for sustainable, fair, and unbiased business models. We have an extensive list of industry contacts. If you need help, reach out and we can likely help you with whatever issues you’re experiencing.

training & events for clean energy & energy efficiency

08 Oct

Ask The Experts: Stump the Chump – Bring Your Heat Pump Sales Objections

9:00 am - 10:30 am

Event Description Join Electrify My Home’s Larry Waters for an interactive “Ask the Experts” session focused on one of the biggest challenges in heat pump and home electrification sales: overcoming objections. Whether attendees are hearing pushback from skeptical customers, struggling to clearly communicate the value of heat pumps, or working through their own questions about when and how electrification makes sense, this session will create space for real-world discussion, practical guidance, and live problem-solving. Learning Objectives Identify common customer objections

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08 Oct

2025 Code Breaker: Energy Code Commissioning and Acceptance Testing Requirements

9:00 am - 10:00 am

Join us for an overview of the California Energy Code requirements for design review and building commissioning! The course will emphasize the roles and responsibilities of various stakeholders involved in the design, construction and commissioning process including the activities of building commissioning providers, architects, design engineers, facility owners, and Acceptance Test Technicians (ATTs). Learning Objectives: 1. Outline the commissioning activities required by Title 24 Part 6 (Energy Code) and describe how these activities are to be documented. 2. Recognize the

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08 Oct

2025 Title 24, Part 6 Essentials — Single-family Standards for HVAC Contractor Installers

4:00 pm - 7:30 pm

This highly interactive online live course addresses general principles and hands-on application for contractors installing HVAC equipment to ensure compliance with California’s 2025 Single-family Building Energy Efficiency Standards (Title 24, Part 6 or the Energy Code). The course includes examples, demonstrations and individual hands-on practice, and addresses: When the 2025 Energy Code does and does not apply to a single-family HVAC project Which requirements are triggered when you’re just changing out part of an HVAC system What the compliance process

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09 Oct

Napa Contractor Training & Lunch: Electrification and Heat Pump Water Heaters

12:00 pm - 4:00 pm

Join us for a complimentary lunch and learn about electrification and get guidance on selling, installing, and servicing heat pump waters. This session is designed for general contractors, plumbers, HVAC professionals, and industry partners who serve Napa County and want to stay ahead of the curve and expand their services in the growing residential electrification market. Don't miss out on this free event sponsored by Napa County, MCE, BayREN and Napa Valley College. Lunch will be provided, and we'll have

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California Contractor Advocacy

Building a clean energy future for all

Efficiency First California is actively engaged in California policy. We monitor communications from the California Energy Commission and the California Public Utilities Commission. When needed, we provide feedback to ensure regulations and policies consider the contractor’s role and the implications proposed regulations may have on contractors. 

Your feedback as a contractor is critical for our efforts. We encourage your participation in policy discussions. We feel it is our role to represent your perspectives.

Monthly Newsletter

Sign up to get the information you need

Every month you can get details regarding important news and updates on clean energy, energy efficiency, trade shows, and the latest policy developments.  

Check out our blog where you can get the information that matters to you and your business.

Resources

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Calculators

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Industry-Specific Education

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Industry Acronyms

our projects

Clean Energy Connection

Free leads for contractors. Free referrals for homeowners.

EFCA’s Clean Energy Connection contractor directory helps homeowners connect with local, vetted contractors with proven expertise on clean energy and electrification projects. 

We built the Clean Energy Connection to provide free leads to contractors and promote the growth of the industry as a whole.

It’s reliable, free, and it helps to grow and support our state’s clean energy workforce.

our commitments

Program Administrator for Sacramento Municipal Utility District

EFCA leads the way in rebate program management

We have been a key player in providing utility support services to different entities like TECH, SGIP, and PG&E, particularly as a program implementer for Sacramento Municipal Utility District (SMUD) incentive programs.

Our success has made EFCA a valuable resource for rebate program designers and implementers. We openly share our processes with others so they can also create successful programs, with the ultimate goal of making things easier for contractors (and homeowners).

Our Partners

sponsorship opportunities

Become a sponsor for EFCA’s upcoming events and open doors to connect, engage, and inspire both Clean Energy Connection (CEC) & Efficiency First California (EFCA) members.

For inquiries and more information, please reach out to our sponsorship team by clicking here.