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about efficiency first california

Who We Are

And Why It Matters

Efficiency First California (EFCA) is a non-profit trade organization that represents and promotes clean energy contractors in California. For over 20 years, we have helped contractors like you succeed. 

EFCA is directly involved in state policy discussions. One of our core responsibilities, as a trade organization, is to help contractors be aware and involved in state energy policy. 

Policymakers on the local, state, and federal levels often reach out to us directly to better understand the contractor’s perspective. The contractor’s perspective is crucial in policy discussions. We listen to and advocate for you, the contractor.  

We partner with industry stakeholders who share our common goals. Working collaboratively, we have been able to influence policy on a large scale.

We want to help you grow your business. Our monthly blog and advocacy update help you make well-informed decisions about the future of your business. We represent your best interests for sustainable, fair, and unbiased business models. We have an extensive list of industry contacts. If you need help, reach out and we can likely help you with whatever issues you’re experiencing.

become an EFCA member

training & events for clean energy & energy efficiency

26 Jun

TECH & ESMAC Heat Pump Water Heater Education

7:00 am - 9:00 am

The TECH & ESMAC (ENERGY STAR Heat Pump Water Heater Manufacturer Action Council) Heat Pump Water Heater Education includes a TECH overview, ENERGY STAR® overview, and a manufacturers heat pump water heater (HPWH) education session focused on technology features and benefits, appropriate applications, energy efficiency comparison to other water heater types, installation techniques and best practices, service support and warranty, proper maintenance, troubleshooting, and selling strategies. Attending the TECH & ESMAC training is required for upcoming HPWH funds. • For

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26 Jun

Multifamily Electrification 101

9:00 am - 10:30 am

Building electrification is advancing quickly with over 40 California jurisdictions adopting reach codes to advance electrification, which is critical to meet our local and state goals. In this class, we will discuss the benefits of electrification and the current policy and code considerations, provide an overview of what should be considered in an all-electric multifamily project (both new and retrofit), and explore technologies for electrification for all end uses, as well as the role of solar PV and electric vehicles.

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26 Jun

Choosing a low carbon, high performing insulation

12:00 pm - 1:00 pm

Hempitecture CEO, Matthew Mead, provides an overview of the natural fiber insulation market that is rapidly developing to support low embodied carbon construction. Reviewing different products and strategies, this session will discuss how to achieve the lowest total carbon footprint for a project after accounting for both embodied carbon and operational carbon in the building. Learning Objectives: Discover low embodied carbon insulations. Learn about natural fiber insulation product forms (batt, loose-fill, board). Understand how to measure in-wall performance (R-value +

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27 Jun

The Changing World of Residential Refrigerants on World Refrigeration Day

10:00 am - 11:30 am

What are the new and evolving norms and rules concerning refrigerants that can make it a challenge to stay up-to-date on current trends and cause uncertainty? What is the impact on equipment cost and efficiency and more? What are the options for transitioning to low-global warming potential (GWP) alternatives and their impacts? Get an overview of the refrigerants landscape and bring your questions to this Better Buildings Residential Network peer exchange call.

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California Contractor Advocacy

Building a clean energy future for all

Efficiency First California is actively engaged in California policy. We monitor communications from the California Energy Commission and the California Public Utilities Commission. When needed, we provide feedback to ensure regulations and policies consider the contractor’s role and the implications proposed regulations may have on contractors. 

Your feedback as a contractor is critical for our efforts. We encourage your participation in policy discussions. We feel it is our role to represent your perspectives.

Monthly Newsletter

Sign up to get the information you need

Every month you can get details regarding important news and updates on clean energy, energy efficiency, trade shows, and the latest policy developments.  

Check out our blog where you can get the information that matters to you and your business.


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Industry-Specific Education

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Industry Acronyms

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our projects

Clean Energy Connection

Free leads for contractors. Free referrals for homeowners.

We built the Clean Energy Connection to provide free leads to contractors and promote the growth of the industry as a whole.

EFCA’s Clean Energy Connection contractor directory helps homeowners connect with local, vetted contractors with proven expertise on clean energy and electrification projects. 

It’s reliable, free, and it helps to grow and support our state’s clean energy workforce.

our commitments

Program Administrator for Sacramento Municipal Utility District

EFCA leads the way in rebate program management

We have been a key player in providing utility support services to different entities like TECH, SGIP, and PG&E, particularly as a program implementer for Sacramento Municipal Utility District (SMUD) incentive programs.

Our success has made EFCA a valuable resource for rebate program designers and implementers. We openly share our processes with others so they can also create successful programs, with the ultimate goal of making things easier for contractors (and homeowners).

We Support Building Decarbonization Coalition

The Switch Is On Directory

EFCA, in partnership with the BDC, has played an important role in supporting the Switch is On campaign in California since 2019. We’ve supplied our white-label directory to improve the rebate program, making it more efficient and contributing to contractors’ success.

Our Partners

sponsorship opportunities

Become a sponsor for EFCA’s upcoming events and open doors to connect, engage, and inspire both Clean Energy Connection (CEC) & Efficiency First California (EFCA) members.

For inquiries and more information, please reach out to our sponsorship team by clicking here.