We Support Clean Energy Contractors
about efficiency first california
Who We Are
And Why It Matters
Efficiency First California (EFCA) is a non-profit trade organization that represents and promotes clean energy contractors in California. For over 20 years, we have helped contractors like you succeed.
EFCA is directly involved in state policy discussions. One of our core responsibilities, as a trade organization, is to help contractors be aware and involved in state energy policy.
Policymakers on the local, state, and federal levels often reach out to us directly to better understand the contractor’s perspective. The contractor’s perspective is crucial in policy discussions. We listen to and advocate for you, the contractor.
We partner with industry stakeholders who share our common goals. Working collaboratively, we have been able to influence policy on a large scale.
We want to help you grow your business. Our monthly blog and advocacy update help you make well-informed decisions about the future of your business. We represent your best interests for sustainable, fair, and unbiased business models. We have an extensive list of industry contacts. If you need help, reach out and we can likely help you with whatever issues you’re experiencing.
become an EFCA member
The Voice for Energy Efficiency & Clean Energy Contractors
training & events for clean energy & energy efficiency
Leveraging Testimonials and Case Studies in Sales Conversations
Join us for an insightful webinar on how to effectively use testimonials and case studies to boost your sales conversations and close more deals. Learn from top industry experts as they share their experiences and strategies for turning customer success stories into powerful sales tools. Speakers: Dan Perunko: Founder of Balance Point Home Performance, Dan runs all aspects of the business from consulting and design to installation and trouble-shooting. As one of the most technically competent Home Performance Contractors in
Residential Heat Pump Water Heaters: Technology, Sales and Installation Challenges – Part 1 (Webinar)
Course Description: This course establishes a clear value proposition for residential heat pump water heater scenarios, while addressing key barriers to their adoption. It also provides targeted sales training to identify customers and opportunities for client-facing staff and stakeholders while delving into key installation considerations including space limitations, noise, condensate management, sizing, operational modes, and error codes.Instructor Information: Tim Abshire Tim Abshire is a Senior Account Manager and Certified Trainer for D+R International. Most recently he managed the Wholesale Distribution channel
Stand Out in a Crowded Market
Contractors doing truly quality work are hard to come by—but unfortunately, the reality is that many companies who do offer exceptional work and customer service struggle to convey through their marketing what makes them different. Differentiating yourself from competitors (who come in all shapes and sizes these days, from fellow contractors to tech start-ups and lead sellers like Angi) is one of the most effective ways for home performance companies to thrive in today’s landscape, generating more quality leads and booking more
Electrification Training
Integrate existing knowledge learned in previous NCI training to the unique circumstances surrounding every heat pump upgrade project you take on. Attendees must have attended Residential System Performance from NCI to attend this half-day training. Open to contractors and technicians in the state of California who are enrolled in TECH Clean California. Not enrolled yet? Click here (opens in new window) to learn more about the program and enroll.
California Contractor Advocacy
Building a clean energy future for all
Efficiency First California is actively engaged in California policy. We monitor communications from the California Energy Commission and the California Public Utilities Commission. When needed, we provide feedback to ensure regulations and policies consider the contractor’s role and the implications proposed regulations may have on contractors.
Your feedback as a contractor is critical for our efforts. We encourage your participation in policy discussions. We feel it is our role to represent your perspectives.
Monthly Newsletter
Sign up to get the information you need
Every month you can get details regarding important news and updates on clean energy, energy efficiency, trade shows, and the latest policy developments.
Check out our blog where you can get the information that matters to you and your business.
our projects
Clean Energy Connection
Free leads for contractors. Free referrals for homeowners.
EFCA’s Clean Energy Connection contractor directory helps homeowners connect with local, vetted contractors with proven expertise on clean energy and electrification projects.
We built the Clean Energy Connection to provide free leads to contractors and promote the growth of the industry as a whole.
It’s reliable, free, and it helps to grow and support our state’s clean energy workforce.
our commitments
Program Administrator for Sacramento Municipal Utility District
EFCA leads the way in rebate program management
We have been a key player in providing utility support services to different entities like TECH, SGIP, and PG&E, particularly as a program implementer for Sacramento Municipal Utility District (SMUD) incentive programs.
Our success has made EFCA a valuable resource for rebate program designers and implementers. We openly share our processes with others so they can also create successful programs, with the ultimate goal of making things easier for contractors (and homeowners).
We Support Building Decarbonization Coalition
The Switch Is On Directory
EFCA, in partnership with the BDC, has played an important role in supporting the Switch is On campaign in California since 2019. We’ve supplied our white-label directory to improve the rebate program, making it more efficient and contributing to contractors’ success.
Our Partners
sponsorship opportunities
Become a sponsor for EFCA’s upcoming events and open doors to connect, engage, and inspire both Clean Energy Connection (CEC) & Efficiency First California (EFCA) members.
For inquiries and more information, please reach out to our sponsorship team by clicking here.
