EFCA October Webinar – Gas Water Heater Down? The 120V Heat Pump Option

Is your team ready for the next no-hot-water call? When a water heater fails, the clock starts ticking, and the contractor with a plan gets the job. Join us for an insightful conversation with leaders from A. O. Smith and Rheem about the products, programs, and practical approaches that make emergency heat pump water heater replacements work for contractors and homeowners alike.

Whether you’re new to heat pump water heaters or already installing them, you’ll walk away with ideas you can put to work on your very next service call.

Meet our Speakers:

Lacy Estes – Hill | Senior Manager, Category Lead for Heat Pumps, Rheem Manufacturing

Lacy Estes-Hill is the Senior Manager, Category Lead for Heat Pumps at Rheem Manufacturing, where she leads category strategy and market development initiatives for heat pump water heaters across North America. With more than 20 years of experience in category management, e-commerce, merchandising, and product strategy, she has helped organizations identify growth opportunities, launch innovative products, and strengthen customer engagement across multiple channels. Lacy is recognized for her expertise in heat pump technology adoption, market transformation, consumer insights, rebate and incentive strategy, and category growth. She is a frequent contributor to discussions surrounding electrification, energy efficiency, and sustainable building solutions.

Roch Naleway | Market Development Manager, A.O. Smith

Roch Naleway is an energy industry leader with over 20 years of experience in energy efficiency, demand response, and electrification. As Market Development Manager – Utilities at A. O. Smith, he works with utilities, distributors, and contractors to drive adoption of efficient, grid-connected water heaters. Previously, he spent a decade at Portland General Electric, where he scaled residential and transportation demand response programs, developed electrification strategies, and helped grow one of the nation’s leading Virtual Power Plants. Earlier, he managed ENERGY STAR and market transformation programs with the Northwest Energy Efficiency Alliance and helped bring smart thermostats, EV chargers, and heat pump water heaters to market.

Have a question for Lacy or Roch? Share it in the Zoom registration form below, and we’ll answer it live during the webinar!