Upfront costs for both central and residential HPWHs can be a barrier to adoption. Even if HPWHs promise to save significant energy and money on utility bills, higher upfront costs can put them out of reach for both building and home owners. This panel will discuss innovative HPWH financing options and successful case studies which include leasing, on-bill financing and zero and low interest loans.

Learning Objectives:
Assess the impacts of higher upfront costs of HPWHs on the adoption of the technology
Compare a range of innovative HPWH financing options available to building and homeowners
Assess the best applications for available financing options
Estimate the potential reduction in upfront costs due to these financing options

Subject Matter Experts:

Noah Gabriel, Senior Project Analyst, New Buildings Institute
Noah is a Senior Project Analyst at New Buildings Institute working within the Building Innovation team

Machias Schoen, SVP of Capital Markets Strategy and Operations, Palmetto
Machias is responsible for overseeing the company’s financial strategies and market operations. Since joining Palmetto, Schoen has made significant contributions by streamlining financial operations and enhancing market strategies. With a diverse background that includes leadership roles at Tesla and SolarCity, Schoen brings a wealth of experience in project management and scheduling.

Andy McNamara, Principal and Cofounder, Carbon Zero Buildings
Andy co-founded Carbon Zero Buildings to drive projects that deliver double-bottom-line client savings: economic value creation and carbon elimination. As an early leader in bringing building electrification technologies to multifamily buildings, Andy’s teams have retrofitted over 2,500 multifamily units with electrification technologies since 2017. Andy holds a California Contractor’s License and is an AEE Certified Energy Manager (CEM) and Certified Energy Auditor (CEA) as well as a LEED AP.

Gregg Holladay, Business Development Manager, Bradford White
Gregg works to educate utilities, architects, builders, engineers and the plumbing/HVAC trade on the benefits of Energy Star heat pump water heaters, including Bradford White’s own AeroTherm™. Before joining the Bradford White team, Gregg spent 32 years with General Electric (GE) where he introduced GeoSpring™, the first Energy Star electric heat pump water heater, to the US market. As a pioneer in this industry, Gregg is considered an expert speaker on this topic conducting countless numbers of webinars and advising utilities across the country on integration heat pump water heater best practices and is a charter member of the Energy Star Manufacturers Action Council.

Kevin Clark, Business Development Manager, Bradford White
Kevin is an industry leader in decarbonization through smart, high-efficient water heating solutions. Prior to joining Bradford White, Kevin worked in energy and new construction at Rheem, and served as national water sales manager for GE.