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The Business Opportunity of Electrification

May 12, 2026

Description:
The accelerating electrification market is creating new opportunities for companies in the residential energy sector. As homeowners transition from fossil fuel powered systems to electric alternatives, the need for knowledgeable professionals to assist them is increasing. This course aims to provide consultants and contractors with the insights and strategies needed to succeed in this expanding market.

Participants will examine the drivers of electrification including policy changes, consumer preferences, and technological advancements. This class will address how to effectively present electrification services as a value-added proposition to clients along with exploring various approaches and business models.

By understanding the range of opportunities offered by home electrification, participants will be able to build a more robust business model, all while proving an impactful offering to homeowners.

Learning Outcomes:

As a result of attending this class you can expect to learn the following

  • How to identify and leverage rebates and incentives available for electrification projects
  • Strategies for integrating multiple home energy upgrades into a cohesive electrification offering
  • Methods for calculating the energy bill impact of electrification upgrades to provide clients with a comprehensive understanding of potential savings and ROI
  • How to position your business strategically within the electrification industry, adopt new business models and arm yourself with the tools to capture emerging opportunities and stay ahead of market trends.

Target Audience:

  • Business Managers/Owners
  • Home Energy Professionals
  • Contractors & Trade Professionals

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Details

Date:
May 12
Time:
10:00 am - 12:00 pm PDT
Event Category:
Register Here

Organizer

Southern California Edison