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Marketing and Promoting Electrification Using Behavioral Science

June 05, 2024

A new nationwide survey of nearly 2,000 homeowners and renters found that among those interested in transitioning their homes from fossil fuels to efficient electric systems, the most common reasons were the environment, health and safety, and energy efficiency. Perceptions of the expensiveness of switching to electricity and specific preferences about cooking with gas dominate the barriers to electrification. And customers with specific beliefs and experiences are most likely to switch. Putting these findings into practice is the real challenge. How do we encourage electrification more broadly using behavioral science?

Join us for a webinar as we delve into the details of this new report and discuss the findings with experts in the field. Attendees will learn about programs that have successfully moved households to electrify from Washington, DC, and the rest of the country.

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June 5
1:00 am - 2:00 pm PDT
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