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Marketing and Promoting Electrification Using Behavioral Science

Online

A new nationwide survey of nearly 2,000 homeowners and renters found that among those interested in transitioning their homes from fossil fuels to efficient electric systems, the most common reasons were the environment, health and safety, and energy efficiency. Perceptions of the expensiveness of switching to electricity and specific preferences about cooking with gas dominate the barriers to electrification. And customers with specific beliefs and experiences are most likely to switch. Putting these findings into practice is the real challenge.

2024 Summer Study on Energy Efficiency in Buildings

Asilomar Conference Grounds 800 Asilomar Avenue, Pacific Grove, California

The 2024 Summer Study on Energy Efficiency in Buildings is the 23rd biennial event. Summer Study will bring together professionals from around the globe to the Asilomar Conference Grounds to collaborate, debate and advance the technologies, practices and research necessary to equitably decarbonize the building sector in a manner that addresses the urgency of the climate crisis. The 2024 theme is Equity and Climate Action: Time to Deliver. In August 2022, Congress passed the Inflation Reduction Act (IRA), an unprecedented investment to transform our