• Can ChatGPT Help Customers Find Quality Contractors?: A Live Walkthrough of AI Chatbots and Search Engines

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    For a long time, Google has been the primary way for homeowners to learn more about the services that home contractors provide and to find a company to work on their home. But will 2024 be the year your customers start branching out and exploring other artificial intelligence chatbots like ChatGPT or AI-assisted search engines like Perplexity? On Wednesday, February 28 at 5:00 PM EST, join Energy Circle CEO and founder Peter Troast as he conducts live walkthroughs of some

  • Marketing Budgets in 2025: What High Performance Contractors Need to Know

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    The most successful high performance contractors are consistently reevaluating their marketing strategies. Two of the most important questions that home performance, HVAC, and solar contractors are asking in early 2025 are, “What type of marketing will help me grow my business this year?” and “How much of my budget should I be spending on marketing?” On Wednesday, January 8, at 5 pm ET, Energy Circle CEO and Founder Peter Troast will be kicking off the new year with his thoughts