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Niche Marketing Opportunities—Electrification, Healthy Home & IAQ, Wildfires & Power Outages

December 10, 2024

Marketing for energy efficiency and home performance contractors often revolves around two overarching themes: indoor comfort and energy bill/incentive savings. But there are ways for companies to differentiate themselves from competitors and reach a growing number of homeowners driven by other motivations.

In this LEARN webinar, we’ll talk about how to move your marketing and sales efforts beyond the basics to reach more niche audiences. Topics include: Electrification—multi-stage upgrades, electrification-focused incentives, positioning yourself as a “whole home” contractor, environmental or green-focused messaging Healthy Home and Indoor Air Quality—testing, ventilation and HRVs/ERVs, how homeowners think about their health and their homes Wildfires & Power Outages—campaign timing, generators and battery storage services, solar panels.

In this San Diego Learn webinar, we’ll discuss this homeowner mindset, and how you can craft messaging that resonates with prospective customers, ands sets you apart from other contractors.

Topics include:
– How much do homeowners know about your services and broader concepts around electrification and energy efficiency? How do they feel about them?
– How to separate your audience into distinct marketing personas (and then develop marketing strategies to target each one)
– Common misconceptions and objections (and how to overcome them)

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Details

Date:
December 10
Time:
12:00 pm - 1:00 pm PST
Event Category:
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Venue

Online

Organizer

San Diego LEARN
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