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events calendar

Debunking Electrification Myths – Addressing Misconceptions about BE (Webinar)

Online

Course Description: Do many of your clients often have the same questions about electrification, and you’re not sure how to respond? This session will address common misconceptions surrounding building and transportation electrification. We will explore life cycle costs associated with transitioning to electrified buildings, discuss the evolving electric grid, highlight efficient technologies such as heat pumps and electric vehicles, and evaluate environmental impacts relative to fossil-based technologies. Through interactive discussions and evidence-based insights, participants will gain a deeper understanding of

Niche Marketing Opportunities—Electrification, Healthy Home & IAQ, Wildfires & Power Outages

Online

Marketing for energy efficiency and home performance contractors often revolves around two overarching themes: indoor comfort and energy bill/incentive savings. But there are ways for companies to differentiate themselves from competitors and reach a growing number of homeowners driven by other motivations. In this LEARN webinar, we’ll talk about how to move your marketing and sales efforts beyond the basics to reach more niche audiences. Topics include: Electrification—multi-stage upgrades, electrification-focused incentives, positioning yourself as a “whole home” contractor, environmental or