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Niche Marketing Opportunities—Electrification, Healthy Home & IAQ, Wildfires & Power Outages

Online

Marketing for energy efficiency and home performance contractors often revolves around two overarching themes: indoor comfort and energy bill/incentive savings. But there are ways for companies to differentiate themselves from competitors and reach a growing number of homeowners driven by other motivations. In this LEARN webinar, we’ll talk about how to move your marketing and sales efforts beyond the basics to reach more niche audiences. Topics include: Electrification—multi-stage upgrades, electrification-focused incentives, positioning yourself as a “whole home” contractor, environmental or